Published Work


The Quest for Whole Brand Authenticity

In a world where industries are being disrupted left and right, having a strong external brand is no longer enough to compete. These days, companies must design their internal experience to authentically embody their external image.

Originally published in Rotman Management Magazine.


Developing the Next Generation of Creative Leaders

Organizations need to learn how to harness the enthusiasm and energy of a new generation of employees—without stepping on the toes of those who have come before them.

Originally published in the Design Management Review.